Meet the owners




Dianne Ziegenhagel 

Bra Fitting Expert, Eyebrow Engineer

30 years ago, Dianne started the legendary shop in downtown Medicine Hat. Since then, she has been uplifting and supporting women and truly changing lives. A bra-fitting expert and makeup artist, Dianne is able to transform your look in more ways than one







Hillary Beck

Makeup Evangelist, Brarista, BBA Finance

Joining Friday's Image in 2015, Hillary's passion and education will take the store to new heights. Hillary graduated from Wilfrid Laurier University with a degree in Business and Finance, and she is excited to combine her entrepreneurial spirit and her love of makeup to help grow Friday's Image.


our store


Friday's Image is sincerely committed to making sure women are wearing the right undergarments. Many people overlook how important this is, however, the secret to looking great in your clothes is what's under them.  We provide SOLUTIONS to all women of any size to keep them happy, uplifted and supported!

Once you visit the store, each customer has a profile where we are able to keep track of your sizes and purchases. This takes the guesswork out of shopping in the future, or helps a loved one come in and buy you something special!


Our selection

At Friday's Image, we strive to offer solutions, sizes, and price points for every woman-- from tall to small. With bands ranging from 28 to 56 and Cup sizes from AA to N,  we have something for everyone! 

We carry a large selection of regular bras, as well as nursing, athletic and sports bras, and mastectomy bras and forms. 

If, for some reason, we are missing a style for you, or are out of your size in a bra you love, we will special order the item for you! Best part is, if it doesn't fit, theres no obligation to buy! 

See our products!


It's all about the fit. Friday's Image is dedicated to searching out the best fitting brands and styles to offer a range of options for every woman. We aim to provide the best fit and shape possible for our clients, and this means keeping in stock hundreds of styles at all times to make sure you have options!



Friday's Image does more than bra fittings! We also offer: