Why get fitted?

I'm Dianne Ziegenhagel owner of Friday's Image. I'm the bra lady, that has changed the lives of countless women in Medicine Hat. My staff and I work personally with women to find the most comfortable and flattering fit allowing you to look and feel incredible in your clothes. Friday's Image fit consultants answer the pleas of many shoppers like you who need help navigating intimate apparel. We will identify your proper bra size and take into consideration your body type, wardrobe and lifestyle.

Let me give you some basic facts about your most intimate apparel:

• 8 out of 10 women are in the wrong size bra.
• A bra should make you feel beautiful as well as enhance your wardrobe.
• A properly fit bra should contain, support, lift, and shape, your bust as well as be comfortable.
• You should be professionally fitted for a bra once a year.
• You must try on a bra before you buy it. (Think shoes, don't you always try on a pair before you purchase?)
• Always wash bras and panties before you wear them for the first time.

Let's take a little quiz:

• Is your bra uncomfortable?
• Do your straps fall of your shoulders?
• Do the underwires poke or bother you?
• Does the back of your bra ride up?

If you answered yes to any of these questions you are probably in the wrong size bra or the wrong garment for your figure type. We are all too busy to be bothered by the wrong bra. Take 15 minutes, go visit Friday's Image and get measured.

Your bra size will change if:

• You gain or lose 5-7 lbs.
• You start or stop an exercise program.
• Get pregnant or have just given birth.
• Or if it has been more than one year since being measured.

I have probably met a few of you at our fit events over the years. I meet so many women who are amazed that a bra could be comfortable and beautiful. I spend a lot of time and energy making sure we give you the best garment possible. Take a look at our newest styles for this season.

See you in the fitting room!
Best wishes,
Dianne Ziegenhagel